About us

From the beginning, we ventured into the realm of commercial property, an area that allowed us to expand our reach and expertise, building the foundation that would enable us to provide sustainable, long-term growth opportunities through our Commercial Property Finance offering. This same approach shaped our very first investment product, which laid the groundwork for our philosophy of delivering stable returns. What would later become known as Secured Investment proved that it could be done differently, and done well.

We acquired our asset management license, set a new benchmark in looking after beneficiaries through our Pension Trusts offering, and moved into our Sandton headquarters - the same place we still call home today.

Fedgroup became the sole owner of the country’s largest participation bond provider. We added more licenses to our growing suite, opened our first regional branch office, and continued to challenge industry norms with confidence and purpose.

We developed our proprietary admin system, Azurite, which brought all our offerings and licenses together under one powerful digital roof. We acquired our Employee Benefits and Trust Administration licenses, launched Beneficiary Care as a formal offering, and rebranded from Fedbond to Fedgroup, a name that better reflected who we’d become.

With our licensing goals met, we launched our Life company - a natural next step in our journey to care more meaningfully for people. We also introduced the iTeke Learnership Programme, giving our beneficiaries access to further education and real work experience within Fedgroup.

Change came thick and fast. Having spent more than a decade in the business, Grant Field stepped in as CEO, succeeding our founder, John Field. We launched our tax-free investment, took over the beneficiary fund of a major South African bank, and gave our brand a bold new look. Then came Impact Farming - the first of its kind in the world - launched via an app that went on to be named the best financial app on both Google Play and the App Store.

As the world reeled from the effects of Covid and its aftermath, our principles held firm. We continued to provide investors with the stability they needed when it mattered most. But we didn’t just stay the course, we grew - rapidly. If you hadn’t heard about Fedgroup before, you certainly would have after the country emerged from its lockdown haze.

We leaned into our licenses and love for alternative assets to expand our product suite, ensuring we cater for our clients at every point in their investment journey. We continued to grow our staff complement and expand our ever-growing network of partners.

Drawing on our unmatched experience and deep understanding of alternative assets, we cemented our position as a specialist, becoming a leading asset manager in the alternatives space, known for delivering balanced offerings with competitive returns. This continued expansion of our services and capabilities also resulted in Fedgroup becoming the capital provider of choice for partners in key areas seeking flexible funding to enhance their operations.