We’re not your typical financial services provider – and that’s by design. Since opening our doors in 1990, we’ve set out to address the inefficiencies, the unnecessary complexity, and the disconnect between financial services and the real people they’re meant to serve.
From the start, we believed that business shouldn’t just serve balance sheets, it should serve society too. That’s why we’ve deliberately focused on areas of financial services that align with our values and make a meaningful impact. From safeguarding the funds of vulnerable beneficiaries and protecting the staff members of South African employers, to delivering innovative investment products and private capital solutions that meet the real needs of our clients, we’ve built our business to do more than just tick regulatory boxes.
And we’re proud to say that Fedgroup has developed a reputation as a specialist financial services provider and leading alternative asset manager with a legacy of putting people before profit and a track record of doing things others say can’t be done.
We believe financial services should be focused on developing solutions for the real needs of people, not just simply developing products for the sake of it. That’s why we prioritise creating long-term value for our clients, partners, and staff, rather than chasing short-term profit. We focus on designing solutions that are relevant, transparent, and genuinely useful, not just cookie-cutter solutions that look good on paper.
While the industry has often defaulted to complexity, standardisation and obscure pricing, we strive to unlock maximum value for our clients while eliminating waste to ensure that engaging with the world of finance is as simple and effective as it should be. Ours is a simpler, more purposeful approach to something that is deeply personal, stripping away the unnecessary layers so that what remains is clear, effective, and aligned with your goals.
Finance is about more than just numbers. It’s about people’s futures, ambitions, and security. So, while technology and scale matter, we’ll never lose sight of the human touch. We’re here to help your money work harder for you, with clarity, fairness, and just the right amount of common sense.
Because, ultimately, financial service should serve you. And we take that very personally.
We’re also not your typical financial services team. We’ve stripped away the layers of unnecessary hierarchy and the slow, process-heavy way of doing things. Instead, we’ve built a culture where action beats red tape, ideas move fast, and people are empowered to make a difference.
We value openness, collaboration, and the kind of thinking that challenges industry norms. Our team is made up of innovators and problem-solvers who care deeply about creating real value for our clients. We trust our people to take ownership in order to turn ideas into practical solutions that work.
This is a place for people who want to make an impact. For those who thrive on solving problems, finding opportunities, and creating change. It’s fast-paced, forward-thinking, and unapologetically different - because that’s how we make sure our clients get the solutions they actually need.
Never maximise profits at the expense of our clients, partners and staff.
Growth happens when we collaborate, support and succeed together.
Greatness comes from those who are brave enough to do things differently.
Our reputation relies on every action each one of us takes.
We don’t just talk the talk, we walk the walk and get the job done.
We do things properly the first time around, and we always exceed expectations.
Don’t wait to be told what to do, make it your problem and find a solution.
From the beginning, we ventured into the realm of commercial property, an area that allowed us to expand our reach and expertise, building the foundation that would enable us to provide sustainable, long-term growth opportunities through our Commercial Property Finance offering. This same approach shaped our very first investment product, which laid the groundwork for our philosophy of delivering stable returns. What would later become known as Secured Investment proved that it could be done differently, and done well.
We acquired our asset management license, set a new benchmark in looking after beneficiaries through our Pension Trusts offering, and moved into our Sandton headquarters - the same place we still call home today.
Fedgroup became the sole owner of the country’s largest participation bond provider. We added more licenses to our growing suite, opened our first regional branch office, and continued to challenge industry norms with confidence and purpose.
We developed our proprietary admin system, Azurite, which brought all our offerings and licenses together under one powerful digital roof. We acquired our Employee Benefits and Trust Administration licenses, launched Beneficiary Care as a formal offering, and rebranded from Fedbond to Fedgroup, a name that better reflected who we’d become.
With our licensing goals met, we launched our Life company - a natural next step in our journey to care more meaningfully for people. We also introduced the iTeke Learnership Programme, giving our beneficiaries access to further education and real work experience within Fedgroup.
Change came thick and fast. Having spent more than a decade in the business, Grant Field stepped in as CEO, succeeding our founder, John Field. We launched our tax-free investment, took over the beneficiary fund of a major South African bank, and gave our brand a bold new look. Then came Impact Farming - the first of its kind in the world - launched via an app that went on to be named the best financial app on both Google Play and the App Store.
As the world reeled from the effects of Covid and its aftermath, our principles held firm. We continued to provide investors with the stability they needed when it mattered most. But we didn’t just stay the course, we grew - rapidly. If you hadn’t heard about Fedgroup before, you certainly would have after the country emerged from its lockdown haze.
We leaned into our licenses and love for alternative assets to expand our product suite, ensuring we cater for our clients at every point in their investment journey. We continued to grow our staff complement and expand our ever-growing network of partners.
Drawing on our unmatched experience and deep understanding of alternative assets, we cemented our position as a specialist, becoming a leading asset manager in the alternatives space, known for delivering balanced offerings with competitive returns. This continued expansion of our services and capabilities also resulted in Fedgroup becoming the capital provider of choice for partners in key areas seeking flexible funding to enhance their operations.
As the world reeled from the effects of Covid and its aftermath, our principles held firm. We continued to provide investors with the stability they needed when it mattered most. But we didn’t just stay the course, we grew - rapidly. If you hadn’t heard about Fedgroup before, you certainly would have after the country emerged from its lockdown haze.
We leaned into our licenses and love for alternative assets to expand our product suite, ensuring we cater for our clients at every point in their investment journey. We continued to grow our staff complement and expand our ever-growing network of partners.
Drawing on our unmatched experience and deep understanding of alternative assets, we cemented our position as a specialist, becoming a leading asset manager in the alternatives space, known for delivering balanced offerings with competitive returns. This continued expansion of our services and capabilities also resulted in Fedgroup becoming the capital provider of choice for partners in key areas seeking flexible funding to enhance their operations.
Speak to us today for solutions that meet your needs. Whether you’re looking for innovative investment products, finance for your business, or more specialised offerings, we can help you meet your financial goals! Our team will explain our products and solutions so that you can make the best decision for you.
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Partner: Alternative Asset Management
Not your average CA, Warren spends his free time on his farm, cultivating, testing, and regenerating! His (literal) hands-on experience in agriculture, coupled with an extensive financial background, makes him the perfect person to lead the alternative asset charge.
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